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 Shound You Niche?
When people ask who you coach, do you find it hard to be specific?
Of course you can probably coach almost anyone, because good coaching isn’t about the situations clients struggle with on the surface, it’s about what holds them back inside. The surface situation is only an expression of the real issue, and so what kind of job someone has, or what problem they are currently facing, is almost irrelevant.
I know that. You know that. But that doesn’t grow your business.
If you are like most coaches, one of the easiest ways for you to grow your business is to build a referral network. And people only refer when they easily see a “match” between someone with a specific problem and another person who provides that exact solution.
If you are willing to declare a niche for yourself, you are allowing other people to categorize you. That means two things: (1) you have to give up all the potential referrals who don’t fit into your category, and (2) you will begin to get a lot more referrals than you’ve ever had before.
I believe that most coaches never make it to step two because they can’t get past step one. At least I know that’s why I haven’t gotten to step two. However, recently, I had two experiences that enabled me to clearly envision myself moving to step two:
- I realized that I am not my business, so it became “OK” to have “a business” that doesn’t necessarily express all of me.
- I met someone who categorized me, and this person sends me more referrals than anyone I’ve ever known. I realized all these referrals are a good fit, and I wonder why I didn’t allow myself to be categorized earlier.
I still resist niching, but not because I don’t think it’s a smart and effective thing to do. It’s because I’m having a hard time choosing one thing and letting go of everything else. My gut tells me other coaches probably struggle with the same thing, and that’s why the month of June is devoted to the niche! Come join us. Hear the stories of coaches who have found a niche and been successful, and get personal and business insight you can immediately apply in your business, whether you decide to niche or not.
Sincerely,
Nahid Casazza
Aspyrre
(949) 495-1021
www.aspyrre.com
For insights and inspiration, check out my blog:
http://nahidc.blogspot.com/
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