President’s
Message- Nahid Casazza
 Coaches, Step into a Bigger Game!
Thursday night, Pamela Richarde shared glimpses of coaching conversations all over the world, from Seoul, Korea, to Bogota, Columbia, to Oxford, England. She asserted that "coaching is a conversation that transcends political, religious and other such boundaries or imaginary barriers between people", and that it "has arisen as a platform to create peace on our
planet".
How inspiring is that?
Pam ended her talk with a challenge to all coaches: to step into a bigger game, whatever that is for you. For Pam, it's going back for her PhD at age 53, so that she can more effectively help shape the new coaching programs that are being developed in universities across the globe.
For you, it might be daring to take your practice to the next level, or getting out there and impacting more people with your skills, or rising to the next level of authentic interaction in your own relationships.
Whatever it is for you, we're here to support you. Our October program will be a business development intensive, focused on providing tools to take your business to the next level. Remember, as a participant, you can join a success team and share your goals and fears with other coaches, who will be ready to hold you accountable, and provide you with as much support and encouragement as you need to succeed.
With us, you also have the opportunity to get involved in powerful programs that impact our community. This month we are planning to sponsor a free ten-week career transition class to support the 10,000 plus Orange County residents who have lost their jobs in the mortgage industry. If you would
like to donate your time, please contact John Hall at JHIrvine@aol.com.
Together we can make a huge difference in our corner of the world. And beyond!
Who's in?
Next Chapter Meeting Thursday, October 11 , 2007
Business And Coaching Excellence Program
5:00 - 6:00pm
Are You Wimping Out on Building Your Business?
with Michelle Beauchamp
In this fun, interactive session, you will learn:
- How not to get frustrated that you think you have real prospects, only to discover that they were really shoppers.
- How to keep from getting exhausted giving people ideas and information, and not getting paid for it.
- How to have conversations with your prospects that gives you as much (or more) information than you give them
This session will help you uncover what you can stop doing, and how you can start taking control of your sales process. Learn to stop being wimpy and start creating winning situations with you and your prospects.
Meet the Presenter
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Michelle Beauchamp
Michelle Beauchamp, owner of B.E.A. & Company LLC, brings her real world experience to the classroom. She understands the challenges of prospecting, following up, closing and everything in between. Her 20+ years’ experience in sales and sales management includes experience as a Senior Sales Director for a cosmetics company, General Sales Manager in cable television advertising and ownership of a franchise selling direct mail advertising.
She has developed corporate sales and sales training strategies and worked closely with small businesses and individuals. She and her team know the significance of developing relationships, understanding clients’ needs and creating opportunities for business growth. |
Headliner Event:
6:30 - 8:30pm
What’s Your Brand and How Can You Get the Right People to Hear it and Want It?
with Kyle van Hoften
You do what you do well. But how do we get others to know that? We’ll look at how companies small and large have grown by building, adhering to and effectively conveying their brand. We’ll learn:
- How to identify and convey your unique value proposition;
- How to manage, utilize and convey your brand; and
- How to overcome your own marketing and branding challenges.
Come to this meeting with an idea of your value proposition and your biggest marketing and branding challenges.
Meet the Presenter
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Kyle van Hoften
Kyle van Hoften has been involved in coaching, leadership development, marketing and public relations for more than 15 years. He has worked with small and large companies to refine vision, build brand, effectively reach target audiences, and improving sales and specific results.
Kyle is currently Director of Marketing for a regional business communications company. He also works with clients nationwide on projects focused on refining their message, advancing their business and sales training.
Kyle has a BA in Social Psychology and an MBA in Marketing from UC Irvine. He is currently on the Executive Committee of the Dean’s Leadership Circle at the Merage School of Business and is a member of the American Marketing Association. He is also a group-fitness instructor and coaches a triathlon team in Orange County, CA. He is married with two daughters—the most consistent recipients of Kyle’s coaching.
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Event Registration Here
 5 Negotiating Mistakes, Stop Compromising Your Standards
by Joan Friedlander
You've been in business for a few years (or 20) and have earned a certain degree of respect from your customers and colleagues. While some people struggle, getting new business is as easy for you as breathing. Yet you sometimes find yourself beholden to clients and customers that make your life miserable. No matter how methodical and professional you are in your work, or how much you plan, you sometimes find yourself at the mercy of their ineptitude.
How does this happen?
Can you predict it ahead of time?
Can you prevent it?
Unfortunately, without some preemptive strategies you may find yourself at the whim of the moment - and your prospect - with your guard down. As with any "bad" relationship, hindsight may reveal early warning signs. The most likely culprit is insufficient preparation for the sales part of the marketing/sales conversation during which you have the greatest opportunity to establish clear guidelines for working with you.
Here are 5 negotiating mistakes...
 Coach Spotlight
Linda Hodge
Principal: Celebrity Pros, LLC
Founder: Dynamics By Design
909-902-9200
www.celebritypros.com
1. What do you enjoy most about coaching?
There are a plethora of reasons I love coaching as a profession. I enjoy the freedom to work with whomever I want, whenever I want, as each new client takes me on an adventure like no other. I love the exploration, the diversity of personalities, and meaningful relationships built through the partnership of trust as we share emotion, attitude, beliefs, insights, and those glorious a-ha moments.
2. Do you have a specialty area?
Actually, I have three areas of coaching specialty.
1) I have been working with children, teens, and young adults since 1976. Their thirst for life abounds as a delicate bloom unfolding with such curiosity and fortitude. Even in their darkest hour of grief, distress, or confusion, they never lose hope for tomorrow. Knowing the tiniest seed planted can grow a lifetime of influence.
2) I also specialize in assisting organizations, groups, teams, and companies develop stronger communication, leadership, and camaraderie by helping each individual collectively better understand their own natural rhythm and place of prosperity, as well as that of their peers. My mantra… “As the people grow, so grows the organization.”
3) And, the one specialization most dear to my heart – because it found me… is working with driven, high-profile, adrenaline-addicted personalities. Whether it be a major league athlete, senior executive, Olympic gymnast, musician, Little Leaguer, soccer mom, or celebrity, learning to cope with the consequences of living in the public eye brings a multitude of challenges. All of which I survived myself. So I created a natural way of blending psychology, naturopathy, and spirituality into a platform that helps clients experience a deep sense of peace and well-being… a natural groundedness, without slowing them down.
3. What frustrates you the most about the coaching industry?
Working in and around Los Angeles, Hollywood, and even Orange County, one of the real challenges I face is the high level of misuse for the terminology of professional coaching, as we know it. “The coaching profession will experience success in direct proportion to the trust and respect we earn from the public we serve. And in the media, we are only as strong as our weakest link.”* So when I hear people say, “Oh, I had a coach once…” or “I knew of someone who had a life coach…” then it rarely ends up being a positive experience because, as I pursue the topic a bit further, the so called “coach” was someone who has a heart for helping or an expertise in a specific field, but no coach-specific skills training, certification, or affiliation to the professional coaching world. The media has jumped on the terminology as if it were a fad. We saw Randy Jackson being called a life coach to Ruben Studdard, Tyra Banks referred to being a life coach, Tom Cruise being David Beckham’s ‘life coach’… and many ordinary people who may have a wealth of life experience believe that is all that is needed to become a ‘life coach’, when in actuality, coaching is a true profession with skillful techniques, credentialing, and a standard of ethics. I’m all for mentors, trainers, and consultants sharing their life’s wisdom and expertise, much needed! I simply wish there were more of a distinction and respect for the Profession of Coaching. It is time for all professional coaches to come together strongly, hold ourselves to high standards, and take a much clearer marketing message out into the world. (*thank you Steve Mitten).
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