President’s
Message- Nahid Casazza
The Questions That
Change Your Life
When you think back on the pivotal moments in your life, they often take the form of an ordinary question posed just at the right moment. As coaches, we “design” these moments into our conversations with our clients, so wouldn’t it be priceless if we had a formula for discovering how to find the right questions and know when to ask them? Most master coaches will tell you that the questions “just come to them”. Fortunately, you don’t have to wait until you are a master coach to master powerful questioning. Here are three tips that you can use to guide your thinking:
- Listen for what is under the story.
For example, when clients complain about not having enough time to do something, they are usually conflicted about doing it. Instead of asking time management questions, ask how doing X would impact them, both positively and negatively.
- Watch your own agenda.
You may think you see exactly what’s going on. No matter how clear it seems to you, always ask questions with complete openness to unexpected answers.
- Allow socially “unacceptable” possibilities.
Sometimes clients will hide from truths that they are embarrassed to admit. If you make it “OK” to not want to work hard, or not mend a relationship, or not do the “right” thing, it helps your clients accept and resolve their own internal conflicts.
This is a big month for coaches, with lots of opportunity to build your expertise. The international conference is right here in Long Beach starting October 31st, and on November 8th we will have Frumi Barr in as our headliner, to show us a process called “Q-storming”, which is all about letting go of the answers and looking for the right questions. I’m really excited to learn this technique and practice it with my own clients. Join me and the other ICF coaches for some intensive skill-building, and end this year with more confidence in who you are as a coach. Looking forward to seeing you at one of these remarkable events!

Next Chapter Meeting Thursday, November 8 , 2007
Business And Coaching Excellence Program
5:00 - 6:00pm
Debriefing the International ICF Conference
What did we learn, what can we share? Join our group for an in-depth discussion of our take-aways from the conference, including what we can apply immediately to our own businesses, and what we want to create in the Orange County Chapter in 2008! Special guest speaker to be announced.
Headliner Event:
6:30 - 8:30pm
Q-Storming
with Frumi Rachel Barr, MBA, Ph.D.
Q-Storming is like advanced brainstorming, with a vital difference. We seek new questions, not ideas or answers. This QuestionThinking™ Tool is based on three premises:
- The best answers and results begin with the best questions.
- Most any problem can be solved with enough right questions.
- Often, the questions we ask ourselves are the most potent for opening new thinking and possibilities.
Join Frumi Rachel Barr to learn how to use this tool to move clients into breakthrough thinking.
Meet the Presenter
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Frumi Rachel Barr, MBA, Ph.D.
Frumi is an experienced business advisor, mentor and leadership coach. She works with senior leaders and their teams to facilitate their ability to leverage their strengths, address critical developmental challenges and achieve results in their business and organizational objectives.
Frumi has had a distinguished career history as an entrepreneur and financial executive. Her experience and expertise as both a CEO and a CFO provides responsive and collaborative support to executives in a wide array of companies and industries, including manufacturing, service industries and direct marketing. It is this unique blend of practical, theoretical and communications/strategic skills that makes the work Frumi does unique among business advisors and coaches. |
Event Registration Here

Assessment 101
by Glenn Stevenson
What assessments do coaches use to understand their clients better, and help their clients understand themselves? What assessments, if any, would you like to use? What do the various assessments measure? What do they cost? How do you get trained or certified in them? This article is the first in a series which will be presented as “Assessments 101” over the next several months.
This month, we will begin with the most widely referenced personal assessment available, the Myers-Briggs Type Indicator (MBTI). So here we go!
Assessment: Myers-Briggs Type Indicator (MBTI)
Description: Created by Isabel Briggs Myers and Katharine Cook Briggs in the late 1940s, their intention for the MBTI was to help people understand that there are different personality types and thereby promote world peace. The MBTI has been used extensively to help people understand themselves as well as others.
The MBTI identifies basic preferences on four dichotomies of cognitive processes specified or implied in Jung’s theory. It identifies and describes the 16 personality types that result from the interactions of these preferences. Type primarily indicates how one gathers information and how one makes decisions. The dichotomies are:
Favorite world: Does one prefer to focus on the outer world or one’s inner world: Extraversion (E) vs. Introversion (I)
Information: Does one prefer to focus on basic information one takes in or to interpret and add meaning: Sensing (S) vs. Intuition (N)
Decisions: When making decisions, does one prefer to look at logic and consistency or at people and special circumstances: Thinking (T) vs. Feeling (F)
Structure: In dealing with the outside world, does one prefer to get things decided or to stay open to new information and options: Judging (J) vs. Perceiving (P).
Find out more on the MBTI…

Coach Spotlight
Candice Brokenshire
candice@redbarncoaching.com
www.theredbarncooperative.com
949 412 4274
1. What was your profession before becoming a life coach?
I used to be on the board of an international strategic design consultancy that specializes in creating brand experiences and identities for corporations. I adored the mentoring aspect of the job. I also loved the consultancy role, helping brands name and sustain their authentic values and further define how those values could be manifested as an experience at retail, at shows/events or in a corporate culture.
2. What do you enjoy most about coaching?
You know when I think about it, ‘enjoy’ just doesn’t seem a big enough word…Coaching is such a compelling profession. To design alliances and go on incredible journeys of possibility with clients is enlivening. The coaching community is also so embracing. I have learnt many lessons from some extremely inspirational folk and have made fond friendships for which I am very thankful.
3. Do you have a specialty area?
I love to coach anyone who wants to be coached but most of my referrals are people who have heard that I dig deep into values work. I think a lot of people understand values but not so many of them remember to actively use them as robust filters in their day to day lives. This approach has pretty much led me to specialize in working with entrepreneurs or clients who are looking for a foundation or some parameters while they are creating and launching an initiative, whether it be a new brand, new career or a new house.
4. What are your plans for the future of your coaching business?
Right now, I am very excited about my ‘Sacred Space’ book project, which enables me to marry my coaching business and my passion for design. I have developed a methodology around coaching clients and their relationship with their personal spaces, be it at home or at work. Together we look at how these environments can do more to support their goals and positively affect their well-being.
5. Which Disney Princess do you want to be?
I have to say it would be a toss up between Pocahontas and Arial. Both are close to nature (being a Brit I strongly associate castles with school trips, bleak winters and soggy sandwiches) are free spirited and mischievous. I feel that all the other Princesses would probably be too distracted, sleeping, dancing or singing to coach.
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