President’s
Message- Nahid Casazza
What is Coaching, Really?
The word “coach” is used in many contexts by many people, and the ICF has made an enormous effort to define the skill set, setting forth standards that clearly distinguish it from similar professions such as business consulting, therapy, training, and mentoring. In our last meeting we had an interesting discussion about the difference between facilitating and group coaching. In response to my request for ongoing dialogue, Michael Stratford, MCC, provided the following analogy: “training is to content, as facilitation is to process, as group coaching is to evolution of being”. But how, exactly, do you “evolve a being” without using tools like training, facilitating and advising?
Most people who say, “I’ve been coaching all my life” have spent years listening to, supporting and advising their friends and colleagues. Most business consultants, trained counselors and OD professionals pack years of education into the services they provide their clients. So when it comes to the prospect of getting more training in the specific field of coaching, it’s important that we have a clear understanding of what the end result of that investment could be. This is why we’ve taken our annual ACTP (Accredited Coach Training Program) panel to the next level. Instead of telling us about their schools, we’ve asked them to give us coaching demonstrations, so we can experience masterful coaching for ourselves, and decide if it’s different enough from what we already do to be worth rising to.
We will have at least five and possibly seven schools attending our August meeting. Imagine witnessing that many examples of expert coaching! I think I might have said this before, but if you want to be perfectly clear on what coaching is (and how you can learn to be great at it) this is a “must-attend” event. I’m looking forward to seeing you there!

Next Chapter Meeting Thursday, August 9 ,
2007
5:00 – 5:30 pm Networking
5:30 pm (promptly) Coaching Demonstrations Begin
Join us for our 3rd Annual Accredited Coach Training Program event!
This dynamic and popular program is a must-attend event if you are a current or prospective coach who is:
- Wondering about the value of accredited coach training
- Considering training in order to become ICF-accredited
- Interested in pursuing continuing education as a coach
Representatives from several ICF-accredited coach training programs will give live demonstrations of their unique coaching style with audience participants. Don't miss this event!
Coach for Life
www.coachforlife.com Phone: 888-262-2446
Joseph Ciavarella, CLC, Director and Phyliss Francis, MA, CLC, PCC
Coach For Life's Fulfillment Coaching Model (tm) is based on the belief that we experience Fulfillment when we are: 1. Consciously connected with God/Spirit; 2. Consciously aware of our core values, unique gifts and life purpose; 3. Actively living our life in alignment with our Values and Life Purpose; 4. Passionately and fully sharing our unique gifts.
Newfield Network
www.newfieldnetwork.com Phone: 303-449-6117
Carol Courcy, MCC, Vice President-Newfield Network (Ontological Coaching)
"You can't change what you can't see." Rooted in philosophic traditions of modern thought including the biology of cognition, philosophy, the ontology of language and body movement studies, the program: Coaching for Professional and Personal Mastery, expands participants' ways of looking and acting in the world and trains them to coach others to do the same.
CoachVille: Center for Coaching Mastery:
www.coachville.com Phone: 626-301-0855
Terri Zelenak, Director-Coachville (Coaching Mastery)
Rigorous, fast-paced, highly structured coach training for the savvy professional who wants a fast track to masterful coaching. Our program is based on the Coach-Two-Win(tm) method developed by Master Coach Dave Buck and the 15 Certified Coach Proficiencies developed by the late Thomas J. Leonard. Using a powerful learning model that includes regular demonstration, observation and critique by certified coaches, the program can be completed in as little as 10 months.
iPEC (Institute for Professional Empowerment Coaching):
www.iPECcoaching.com Phone: 866-722-6224
Keith Miller, CEC (Business/Corporate Coaching)
iPEC has become renowned for developing some of the best coaches anywhere due to our proprietary, Core Energy Coaching Process. The Core Energy Coaching Process is unique within this rapidly growing profession. Our methodology not only helps clients break through to sustainable success in an amazingly short period of time, but also fully empowers the coach to live his or her life in a remarkable new way. You learn this process, not just through teleclass learning, but through our intensive live modules.
CTI (Coach Training Institute):
www.thecoaches.com Phone: 800-691-6008
David Darst, PCC, CPCC
CTI is one of the largest coach training organizations in the world and considered "the Harvard of coach training" by the industry veterans. We have recently leveraged our established position in coach training and expanded into wider offerings in leadership development. We have trained employees from close to 100 Fortune 500 companies and faculty from both Stanford and Yale business schools. We conduct trainings in most major US cities, Europe, the Middle East and the Far East.
Accomplishment Coaching:
www.accomplishmentcoaching.com Phone: 619/238-3600
Christopher McAuliffe, MCC, CEO/Founder-Accomplishment Coaching
Fundamental cornerstones: 1) That for coach and client, the Being is as important as the Doing. 2) That "Coaches Lead, and Leaders Coach"(tm). 3) That working from the future, with awareness of past habits or patterns and present tendencies, is effective in producing breakthrough results. 4) That coaches must know how to be successful business people, and must develop effective methods of keeping their coaching practice healthy and growing. 5) That coaches must be responsible, caring professionals who are clear about their own boundaries, and the ethical boundaries of the profession. 6) That it's the coach's job to reveal the client's brilliance. 7) That any area where a coach has not addressed his/her challenges or "issues" in life becomes a "blind spot" for the coach, and the client is underserved.
Coach U:
www.coachu.com Phone: 800-482-6224
Michael Stratford, MCC
Teaching coaches the way most coaches’ coach... over the phone. Comprehensive and in depth coaching program (300 hours of training offered, 175 needed for graduation) that is designed to develop outstanding coaching skills through comprehensive curriculum, role/real-plays, class discussion; guided by skilled Faculty members who are already accomplished successful coaches. The training program also provides in-depth training on how to create a successful coaching practice (40 hours). Several models and enormous amounts of resource materials and tools are provided. Another important point is once a person joins Coach U's advanced program with the "Lifetime Learning Option," they are a member of life... as new courses in their program are developed, students have the right to these at no additional charge.
Event Registration Here

What Does It Really Mean, “Work On Your Business?”
by Joan Friedlander
How often have you heard people say "Work on your business, not just in your business?" Do you know what this means, why it's important, and are you doing it? If you're like most people, there's a good chance you are working on your business. But perhaps you are like I was, having only a general, but vague, understanding about what it means. I've heard people talk about it so much lately that I decided to pull out my copy of The E Myth Revisited by Michael E. Gerber and review the chapter on this topic. I'm glad I did. Reading it two years later I see things a lot differently.
Working on your business is about setting clear expectations and standards, and delivering the goods each and every time.
6 important rules of working on your business…

Coach Spotlight
Beverly Simmons
True Track Life Coaching
909-297-3620
Beverly@truetrack.org
www.TrueTrack.org
1. Who is you ideal client?
My ideal client is curious, motivated, and ready to “boldly go” in pursuit of their vision. Each of us has a purpose to our life; a gift to share that will enrich the lives of all we touch. My clients are on a path of discovery and inspired to bring this purpose to life.
2. What do you enjoy most about coaching?
I enjoy helping my clients spread their wings and fly! I love learning about people and supporting them as they discover their inner power and create what they truly want in life. It’s rewarding and exciting to be part of their success.
3. What’s the major strategy you use to obtain clients?
My focus this year is to get in front of as many people as I can through speaking engagements and workshops. I have spoken to networking groups as well as direct sales teams, and have developed playful workshops designed to connect people with their true self. As a member of Toastmasters, I continually work to hone my speaking and communication skills and create a bond with my audience. Connection is an integral part of my strategy and I feel that speaking allows me to build a rapport that will lead to a coaching partnership.
4. How would a good friend describe you?
The words that come up most often are positive, welcoming, an attentive listener, trustworthy, helpful, and an inspiration for growth and change.
5. What was your profession before becoming a life coach?
I have over 20 years experience in the business arena, from owning my own business to mentoring and finding homes for foreign exchange students. I’ve been a meeting planner and a trainer in the hospitality industry, a manager in a direct sales company and most recently, a care-giver for my mother. My journey has allowed me to develop a deep connection with my inner being and strengthen my gifts of communication, understanding, and balance. The transition into life coaching is a natural progression along my journey.
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