President’s
Message- Nahid Casazza
 The Giving in Receiving
They say that we are compelled to give what we most need in this world.
Most coaches want fulfilling, balanced, and abundant lives for their clients and themselves. But sometimes it feels so much easier to give love, support, and encouragement to others than to receive these same things ourselves.
At our recent August meeting, we had several professional coaches from accredited schools give live demonstrations, so we could experience what ICF-level coaching is all about. Several brave souls from our chapter volunteered to be the clients for these demonstrations, and I noticed two things:
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Many of us spend a lot of time giving to others, and feel guilty about nurturing ourselves. |
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The real “gift” for those of us watching the demonstrations came from the clients’ willingness to open up and receive. |
So, I’m wondering, if it feels so good to give, and it takes so much courage to receive, what is the true gift? If we all had the courage to give ourselves what we most needed, what would change in our world? I’m not sure I know, but sometimes I wonder...
I would like to set forth a challenge to all readers who are willing to take it on. Give yourself something big this month. Think of the biggest thing you’d want for someone you love. Would you be willing to give that to yourself? Is it scary?
I am going to give myself a big vacation this month. Not the typical “go out and do all sorts of fun and exotic things” vacation, but the kind of vacation I need most: I’m going to allow myself time to hole up in my own little world to read, write, and be alone with my thoughts. I’m going to play silly unproductive games with my kids, and “waste” entire days with no plans or to-do list. I’m going to let go of my “shoulds” and trust that the people in the world will still love me even if I ignore them for a few weeks. That’s my big commitment -- what’s yours?
Next Chapter Meeting Thursday, September 13, 2007
Business And Coaching Excellence Program
5:00 - 6:00pm
Market Your Business and Build Credibility Through Speaking and Writing
Lee Pound, writing coach, speaking coach, seminar producer and author, will teach us how to create effective speeches and written materials that will enhance our credibility in the marketplace and attract clients. Through interactive exercises you will learn how to create books, articles and speeches that sell you.
 Lee Pound
Author, Coach, Seminar Producer
Lee is a partner in the Speak Your Way to Wealth seminar company, a writing coach, speaking coach, and owner of Solutions Press. He has extensive experience in the newspaper and magazine publishing business, both on the writing side and the financial side.
He is the editor of Coaching for the New Century, a compilation of essays on various aspects of executive coaching, author of 57 Steps to Better Writing, and has written two novels. He teaches a two-day seminar, Story Magic, in which attendees learn how to use stories to create emotional connection. His major yearly event, Speak Your Way to Wealth, is designed to teach business people and professionals how to use speaking as a marketing tool to grow their businesses.
Headliner Event:
6:30 - 8:30pm
The State of Coaching in the World Today
Pamela Richarde , MCC and 2006 President of ICF Global, lives here in Orange County, but spends most of her time in other countries, visiting remote ICF chapters, talking with coaches, speaking at conferences, and keeping her finger on the pulse of what is going on in the world of coaching everywhere. Pam will give us a big picture view of coaching in the world and a glimpse of new possibilities for our coaching businesses.
 Pamela Richarde
MA, Master Certified Coach
Pamela has been as Trainer, Executive and Business Coach for over 15 years. She is a founding member of Coach U, Inc., a training program for professional coaches and is the former COO and Vice President of this organization.
During her work with Coach U, Inc., Pamela significantly contributed to the design, standards and systems development of the virtual training environment. An experienced speaker, trainer and coach, she has also led hundreds of courses in the both virtual and live settings.
Event Registration Here
 What’s With the Know, Like and Trust Factors?
by Joan Friedlander
If you've ever taken a course in marketing, you've heard of the "know like and trust factors." It seems it would be worth it to understand these factors and what they really mean to us.
Those of us that sell services rather than products have three common characteristics.
1. We're selling something intangible. It is invisible. People can't touch it or see it so they have to imagine the results and benefits.
2. Using our services is usually optional. They're not required to live so they are often seen as a luxury rather than a necessary commodity. We may know our services can change lives but investing in our offer usually requires some disposable income.
3. Because of characteristics 1 and 2, we have to do 3 things to make the sale. We have to cover the "know, like and trust factors." We have to appeal to the emotional senses and rank favorably in all three areas. What do these things actually mean?
a. Know - I've heard or seen your name. I've seen you around, I've heard about you and/or your company and I think I know something about you. They may or may not know much but they have a sense they do.
b. Like - I like your style. You make me feel comfortable and I get a sense you care about me.
c. Trust - Not only do I like you but I feel you have enough expertise in solving my problem that I'm willing to pay you good money to do that. It will be worth the return on my investment.
Here’s HOW TO build each one of these factors...
 Coach Spotlight
Randy Tabor
RightTrak Coaching
949-713-2966
1. What do you enjoy most about coaching?
What I most enjoy are the relationships formed with my clients and facilitating their pursuit of success. I enjoy having the opportunity to experience my clients’ growth. It’s also a real perk knowing that as I develop as a coach, I also grow as an individual.
2. Do you have a specialty area?
Great leaders can empower, inspire, and motivate. Since leaders have such a tremendous impact on people’s lives, I feel that I can contribute more by coaching people in leadership positions. My specialty is working with leaders in small to midsize companies, entrepreneurs, first-time leaders, leaders working with teams, and especially those working with challenging people.
3. Is there something in your life that inspired you to become a coach?
I grew up watching my mother become a master coach, seeing the pure joy and fulfillment she experienced from coaching other people. Over time, I discovered that my natural abilities and skills were a perfect fit for coaching and in complete alignment with my purpose. In fact, I had unknowingly been interacting in a coaching-mode most of my career. That sealed the deal for me!
4. Who is your ideal client?
My ideal client is a professional in a leadership role who is positive, motivated, and willing to stretch to achieve new levels of success. My preferred clients are committed to achieving their full potential, value the coaching process, and like to have fun while they’re at it.
5. What do you think the general public does not know nor understand about coaching?
I think few people realize that coaching is about providing clients the space to explore themselves and discover their authentic self, empowering them to reach their greatest potential. I don’t believe they’re aware that the best coaches don’t give advice, “fix” what’s wrong, or heal the past. The public may not know that good coaches come from a place of curiosity, not of giving answers. We are compassionate listeners with a genuine interest in others’ well being. We have a high level of integrity, come from our hearts, and top it all off with a good sense of humor.
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