President’s
Message
It seems that with a renewed interest of
our coaches becoming involved in the success of our chapter,
numerous opportunities have opened for growth in our coaches'
businesses and continued education. Perhaps with the changes
that we noticed last year in the global organization of the
International Coach Federation, there has been an increase
of participation in both our 'seasoned' / senior coaches,
along with our new coaches absorbing as much as they can as
coaches as well as bridging the legacy of what they have already
accomplished in their lives. Both groups are contributing
on the different committees to learn and support us all in
our profession of coaching. As a consequence, we are able
to concentrate more on what YOU want in the professional organization
that you have chosen to support you as a coach. Once again
thank you, because with your participation each of you is
powerfully strengthening the continuing presence of the profession
of coaching in the world!
To
read the full message, click here...
Calling
all ACC’s, PCC’s, and MCC’s
Next
Chapter Meeting Thursday, July 13th
Business
Coaching In Excellence Program
5:00 - 6:00pm
The Art
of Listening
Presented by: Jerry
Beck
How
well do you listen to your clients? Do you only listen with
your ears? For our July BCE, we will be focusing on building
our coaching skills. Jerry Beck will be leading us in coaching
triads, where we will practice the most basic and important
coaching competency: the art of listening. Whether you are
a master, a beginner, or an observer, you will have an opportunity
to sharpen your skills and experience the value of high quality
coaching.
Credentialed
coaches – come share your stories and your mentor coaching
services – for more info click
here.
Headliner Event:
6:30 - 8:30pm
BOOTSTRAPPING YOUR COACHING BUSINESS
Presented by: William T. (Bill) Mooney, Jr., CPMC
Attend this session to become familiar with
and how to implement eleven strategies that help beginning
consultants accelerate the success of their new practice and
existing consultants grow their business.
- How to create a realistic vision, assess
your current situation, and develop a plan to move from
today to your vision. (Planning strategy)
- How to identify your most feasible niche(s)
and develop an image and reputation as a unique, value adding
solution provider in those markets. (Specialization strategy)
- How to identify and engage people who
can help you plan, implement and grow your business. (Advisor
strategy)
- How to identify the trends, needs, and
wants of your niche populations and tactics for developing
these opportunities into engagements. (Opportunity strategy)
- How to become a client magnet that attracts
clients to you and keeps them engaged. (Promotion strategy)
- How to build relationships with clients
before, during and after engagements. (Client relationship
strategy)
- How to develop proposals or presentations
that emphasis phases, value added, deliverables, and options.
(Presentation strategy)
- How to set and disclose fees that are
consistent with your marketplace and the value you add to
the client organization. (Compensation strategy)
- How to conserve your financial, time,
and energy resources and apply them judiciously. (Resource
conservation strategy)
- How to think, look and act like a value-adding,
solution provider business. (Positioning strategy)
- How to identify and manage the legal,
financial, and long term viabilithy risks in your business.
(Risk management strategy)
*Bootstrapping is defined as “by one’s
own effort” and is usually used in the phrase pull oneself
up by one’s bootstrap.
Additional Information & Registration:
www.icforangecounty.org/eventReg.htm
The
Reflection Room
Articles
by ICF-OC Chapter Participants
Multi-tasking in the Fast Lane!
by Bradley Ann Morgan
Isn’t this decade one of the most exciting
to be alive? Not only in the domestic USA, but in Germany,
Italy, even South Africa, many of us have complex professional
lives, bursting family schedules, cellular technologies to
stay connected, even commitments with spiritual organizations.
We could define ourselves as a generation really in the ‘Fast
Lane’. The majority of us chain errands together and
conduct our obligations at faster and faster rates, as Trekkies
would say, at ‘warp speed’. In all this, have
you noticed what the volume of multi-tasking and continuous
cell phone use is doing to our individual levels of patience,
tolerance, even our social graces?
To
read the rest of the article, click here...
Family:
A Coaching Perspective
by Daniel
Holmes
Last week I spent some time with a group
of coaches talking about family in regards to coaching. What
was generated was some poignant insight around the concept
of family for coaches and their clients: We are all part of
a family and so are our clients. This may sound overly pedestrian,
but when you take the time to really be with the concept of
family you may actually broaden your worldview, which then
broadens your perspective of your clients.
To
read the rest of the article, click here...
Special
Tele-class
GETTING
CLIENTS FROM YOUR WEB SITE
(Search Engine Optimization For The Technically Timid Coach)
September 11,
2006 12:00PM-1:30PM
It may be pretty. It may even
reflect your inner beauty. But (for 99% of coaches) as a business
development tool, your web site simply doesn't work. If you
hate tracking down clients one at a time, and would love to
learn how to attract a steady stream of your ideal clients,
week after week, join us.
In one hour we will cover the
basics, (for non technical folks) of how to optimize your
site so it comes up on Google, Yahoo, MSN, AOL and other search
engines and begins to bring you clients.
Topics include:
- A quick overview of how search engines
work.
- The importance of having a focus for your
marketing, where your ideal clients can find you.
- The critical importance of choosing the
right keyword.
- An overview of basic optimization and
link building (So you can instruct your webmaster on what
to do).
- Writing a home page that engages viewers
and gets prospects to contact you.
By the end of the hour you will
know whether this type of marketing is a fit for you. (I happen
to believe web marketing is hugely undervalued by most coaches.)
To register for this
teleclass, visit
www.icforangecounty.org/events_Special.htm.
Presented by: Steve Mitten CPCC,
MCC, 2005 ICF President, author of Marketing Essentials For
Coaches and Web Optimization for the Technically Timid, has
helped thousands of coaches find their most authentic route
to commercial success. www.acoach4u.com
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